proxy |ˈpräksē|
noun ( pl. proxies)
1 the authority to represent someone else, esp. in voting : they may register to vote by proxy.
• a person authorized to act on behalf of another.
• a document authorizing a person to vote on another's behalf.
2 a figure that can be used to represent the value of something in a calculation : the use of a U.S. wealth measure as a proxy for the true worldwide measure.
ORIGIN late Middle English : contraction of procuracy .

Since launch 2008 PROXY has already established a wide variety of exclusive distribution contracts for the Nordic region. Each license is carefully evaluated to represent and correspond to the core values of PROXY, and as such both product quality, features and marketing are essential ingredients for launching each individual product. 

Instead of focusing on traditional market segmentation for retailers and channels alike, PROXY is looking to amalgamate the various categories to provide complete market coverage by eliminating the barriers of toys and electronics.
This new market approach means that high street retailers, hypermarket and mass market discount stores can be approached, serviced and handled by the same organization and will ultimately lead to greater penetration. The retailers gain a valuable partner that offers a broad variety of digital lifestyle, trend and non-tradtional toy products all from the same offices. Furthermore all products are supported by strong ad and marketing campaigns to further increase sales and demand.

PROXY focuses on providing the market with the latest in consumer electronics, easy to understand digital products, gadgets and electronic toys.